It’s difficult to predict what sites people will visit. The websites one person visits are not the same as the websites their neighbor visits. That’s why ad networks expand the reach of an advertiser beyond a single website into an aggregate network of websites.
Our ad network is a media buying platform built to harness automation rather than just provide tools for carrying out campaigns. With most DSPs (Digital Side Platforms), manual optimizations are used and even with the most efficient and savvy humans at the helm, they can’t come close to the speed and sophistication of AI (Artificial Intelligence). Often, manual campaigns aren’t much better than guesswork — and it shows in their performance.
Making it simple: Advertisers don’t want to generate 90+ campaigns with dozens of publishers. Working with an ad network makes an advertiser’s life simple.
We guarantee monthly delivery of ad impressions within a 50-mile radius of Powell.
Whether its the ad network alone, or packaged with the Tribune’s online, social media, or print products, we will deliver you return on your investment.
Want more impressions… we can widen the audience reach to statewide or regional!
Target your most likely consumers within 50 miles of home where they live and work. Our ad network buys will focus on the geography best suited to reach the appropriate audience for your type of business.
Desktop spending has continued to grow every year, but mobile is now driving much of the growth and contributing an increasing share of online discretionary retail sales. Mobile pushed digital commerce to its highest quarterly total ever in Q4 2016, where it surpassed $100 billion for the first time.
Local online & mobile fuel this growth
Not only do you want to reach your audience on the websites they use, you want to reach them on the devices they use. Our ad network can help you achieve that goal.
Audience statistics for the Powell Tribune
- 26K average active monthly users
- 50K monthly sessions (avg. 1.5 min & 2.07 pages each)
- 47% Mobile, 43% Desktop, 10% Tablet
Digital ad network: Tens of thousands of quality sites • Geography targeting • Real-time trackable data
Knowing your audience is a key factor to making advertising effective, and to making sure your ads reach the right audience.
Category Sample Websites
A sample of the thousands of websites in our ad network, and the variety of audiences we can reach.