What is an Ad Network?

It’s difficult to predict what sites people will visit. The websites one person visits are not the same as the websites their neighbor visits. That’s why ad networks expand the reach of an advertiser beyond a single website into an aggregate network of websites.

Network Logos

Our ad network is a media buying platform built to harness automation rather than just provide tools for carrying out campaigns. With most DSPs (Digital Side Platforms), manual optimizations are used and even with the most efficient and savvy humans at the helm, they can’t come close to the speed and sophistication of AI (Artificial Intelligence). Often, manual campaigns aren’t much better than guesswork — and it shows in their performance.

Making it simple: Advertisers don’t want to generate 90+ campaigns with dozens of publishers. Working with an ad network makes an advertiser’s life simple.

Geo Targeting Map
Geo Targeting

We guarantee monthly delivery of ad impressions within a 50-mile radius of Powell.

Whether its the ad network alone, or packaged with the Tribune’s online, social media, or print products, we will deliver you return on your investment.

Want more impressions… we can widen the audience reach to statewide or regional!

Target your most likely consumers within 50 miles of home where they live and work. Our ad network buys will focus on the geography best suited to reach the appropriate audience for your type of business.

Reach your audience

Desktop spending has continued to grow every year, but mobile is now driving much of the growth and contributing an increasing share of online discretionary retail sales. Mobile pushed digital commerce to its highest quarterly total ever in Q4 2016, where it surpassed $100 billion for the first time.

Local online & mobile fuel this growth

Not only do you want to reach your audience on the websites they use, you want to reach them on the devices they use. Our ad network can help you achieve that goal.

Audience statistics for the Powell Tribune

  • 26K average active monthly users
  • 50K monthly sessions (avg. 1.5 min & 2.07 pages each)
  • 47% Mobile, 43% Desktop, 10% Tablet
Network Logos 2

Digital ad network: Tens of thousands of quality sites • Geography targeting • Real-time trackable data

Demographic Targeting

Knowing your audience is a key factor to making advertising effective, and to making sure your ads reach the right audience.

Category Sample Websites

A sample of the thousands of websites in our ad network, and the variety of audiences we can reach.

Demographics

Demographic info from powelltribune.com

Major Vertical
SAMPLE WEBSITES

ticket.net
ticketmaster.com
eonline.com

cnn.com
foxnews.com
msnbc.com

espn.com
golf.com
nfl.com

youtube.com
facebook.com
match.com

pcworld.com
mac.com
pcmag.com

caranddriver.com
roadandtrack.com
cardomain.com

businessweek.com
businessinsider.com
foxbusiness.com

linkedin.com
careerbuilder.com
monster.com

education.com
scholastic.com
discoveryeducation.com

amazon.com
shopzilla.com
overstock.com

Minor Vertical
SAMPLE WEBSITES

foodnetwork.com
allrecipes.com
cooks.com

webmd.com
wellness.com
mensfitness.com

accuweather.com
weather.com
weatherbug.com

hgtv.com
gardenweb.com
goodhousekeeping.com

petfinder.com
vetinfo.com
petmd.com

realtor.com
zillow.com
homes.com

astrology.com
bible.com
cbn.com

walmart.com
shopzilla.com
shopping.com

elle.com
instyle.com
people.com

travel.com
travelandleisure.com
tripit.com